Fundamental Digital Marketing Course

Unlocking Your Online Potential

The ANBIFM  Fundamental Digital Marketing Course is designed for beginners and individuals looking to establish a strong foundation in digital marketing. This course provides an introduction to the key concepts, strategies, and tools used in the digital marketing landscape. It covers a wide range of fundamental topics to ensure that participants can confidently navigate the digital marketing world.

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FUNDAMENTAL DIGITAL MARKETING COURSE Highlights:

  1. Introduction to Digital Marketing: Participants will start with an overview of digital marketing, understanding its importance in today’s business environment, and the key differences between digital and traditional marketing.

  2. Website Basics: The course covers the basics of website creation, design principles, and user experience (UX) to ensure that participants understand the importance of a well-optimized website as the foundation of online marketing.

  3. Search Engine Optimization (SEO): Students will learn the fundamentals of SEO, including keyword research, on-page and off-page optimization, and how to improve website visibility on search engines like Google.

  4. Social Media Marketing: This module explores the world of social media, including how to create and manage profiles on major platforms like Facebook, Twitter, Instagram, and LinkedIn. Students will learn about content creation, engagement, and basic advertising techniques.

  5. Email Marketing: Participants will gain insights into email marketing best practices, including building email lists, crafting effective email campaigns, and measuring email campaign performance.

  6. Content Marketing: Understanding the role of content in digital marketing is crucial. This segment covers content strategy development, content creation, and distribution across various online channels.

  7. Pay-Per-Click (PPC) Advertising: An introduction to PPC advertising, including creating and managing basic ad campaigns on platforms like Google Ads.

  8. Digital Marketing Analytics: Students will learn the basics of web analytics and data interpretation using tools like Google Analytics to track website performance and make data-driven decisions.

  9. Online Advertising: An overview of online advertising methods, including display advertising and social media advertising.

  10. Digital Marketing Strategy: This module introduces the concept of digital marketing strategy and how it aligns with business goals. Students will learn to create simple digital marketing plans.

Course Duration and Certification

The Fundamental Digital Marketing Course typically spans several weeks, with a combination of lectures, hands-on exercises, and practical projects. Upon successful completion of the course, participants receive a certificate from ANBIFM, which can be added to their resume or LinkedIn profile.

Who Should Enroll:

This course is ideal for:

  • Individuals who are new to digital marketing and want to build a solid foundation.
  • Small business owners and entrepreneurs looking to promote their businesses online.
  • Marketing professionals seeking to expand their skill set into the digital realm.
  • Anyone interested in understanding the basics of online marketing.

ANBIFM’s Fundamental Digital Marketing Course provides an accessible and comprehensive introduction to the world of digital marketing, empowering participants with the knowledge and skills needed to kickstart their digital marketing journey or enhance their career prospects in the field.

ANBIFM’s Fundamental Digital Marketing Course provides an accessible and comprehensive introduction to the world of digital marketing, empowering participants with the knowledge and skills needed to kickstart their digital marketing journey or enhance their career prospects in the field.